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Names Announced For New Health and Technology Campus and Medical Center in Middletown

Identities establish  Middletown as a regional destination resource for health services

MIDDLETOWN, Ohio — Middletown Regional Hospital (MRH) today unveiled the names for its new state-of-the-art health and technology campus and medical center to open to patients in December 2007 just east of State Route 122 at I-75.

The 190-acre campus, encompassing advanced technology and community partnerships for health services, senior housing and education, will be called Premier Health Campus — Middletown. "The name shines the light on our community as the region's resource for healthcare because no other campus of this sophistication and this scope exists in all of southwest Ohio," says Joseph Bidwell, President of the Board of Middletown Regional Hospital (MRH). "Linking Middletown to the identity of our entire campus underscores our heritage in this community and our continuing commitment to its future."

As the campus centerpiece and at the heart of this destination healthcare resource is the new hospital — Atrium Medical Center — so named to symbolize the chamber of the heart that is at the very core of human life. The medical center will encompass new technology and expanded services not previously available, including advanced heart and cancer care, pediatric services and inpatient and outpatient behavioral health services.

The entry to the new medical center will be named the G. Robert Gage Atrium to honor the memory of the former board chairman who was instrumental in bringing the vision of this campus to reality.

Until it closes, the current hospital on McKnight Drive will retain its identity as Middletown Regional Hospital.

The naming decision by the boards of Middletown Regional Hospital and Middletown Regional Health System (MRHS) followed more than two years of discussion and extensive research, including focus groups among community residents and health system employees, quantitative community research and two rounds of interviews with community and health system leaders.

"Premier Health Campus — Middletown signals a new era in regional healthcare and holds tremendous promise to enhance both the physical and economic health of our area," says James Akers, President of the MRHS Board. "All of us who live and work in this community and care about it share that goal."

"A recent analysis by Wright State University estimated our campus project infused $344.7 million in economic benefit into the local economy and supported 2,600 jobs in 2005 alone," notes Doug McNeill, MRH President and CEO. "The study concludes that as we grow, we will have a sustained and permanent positive influence on the economy, especially with the growth of skilled and professional jobs. That is consistent with our mission to serve the people of southwest Ohio, improving the status of their health and the quality of their lives."