Resource Toolkit and Marketing Guide

Dear Member of the Medical Community:

We’re honored that you’ve chosen to partner with Atrium Medical Center (Atrium) to serve your patients in Butler, Warren and surrounding counties.

Our goal is to make it as easy as possible for you to practice here.  As part of that, we want to help you get to know our services and help you to effectively promote your practice.  This resource toolkit and marketing guide is designed to do just that.

The first portion of this guide will introduce you to a variety of services available at Atrium Medical Center and across Premier Health.  The last section is a marketing guide for your practice. We encourage you to explore the information share here as idea starters for your practice.  We have also provided usable templates.

We are dedicated to working with you to put patients first in everything we do.  Every day, in every interaction, we strive to treat each individual as if he or she is a member of our own family.  Our goal is best-in-class quality and service for you and your patients.

We’re glad you’re part of the Atrium Community.  Our doors are always open to your questions and concerns.  We hope you’ll find this directory a beneficial guide to hospital services and tools to market your practice.

All the best,

Carol J. Turner
President and CEO
  Jeffrey K. Hoffman, MD
Chief Medical Officer
  Marquita Turner, RN, BSN, CEN, MBA
Chief Nursing Officer

Resource Toolkit

Atrium Services

Premier Health Services 

Facility Locations and Maps

Marketing Guide

Introduction to Marketing
Includes:

  • Targeting the Right Audience
  • Branding Your Practice
  • Writing a Call to Action
  • The Importance of Patient Service

Marketing Strategies

Advertising
Includes:

  • Print Ads
  • Brochures
  • Newsletters
  • Phone Books
  • Billboards
  • Radio/TV Ads
  • Direct Mail

Online Marketing
Includes:

  • Web Site
  • Online Ads
  • Online Listings and Ranking Services
  • CareFinders
  • HealthGrades Patient Direct Connect
  • Social Media

Public Relations
Includes:

  • Talking to Media
  • Monthly Newspaper Articles
  • Physician Video Series

Community Relations
Includes:

  • Atrium Speakers Bureau
  • Events

Physician to Physician Marketing

Five C’s of Successful Medical Practice Marketing

Forms and Templates


    Physician Support CO


    Premier Pulse Callout


    Optional Callout - Schedule a Patient