Resource Toolkit and Marketing Guide
Dear Member of the Medical Community:
We’re honored that you’ve chosen to partner with Atrium Medical Center (Atrium) to serve your patients in Butler, Warren and surrounding counties.
Our goal is to make it as easy as possible for you to practice here. As part of that, we want to help you get to know our services and help you to effectively promote your practice. This resource toolkit and marketing guide is designed to do just that.
The first portion of this guide will introduce you to a variety of services available at Atrium Medical Center and across Premier Health. The last section is a marketing guide for your practice. We encourage you to explore the information share here as idea starters for your practice. We have also provided usable templates.
We are dedicated to working with you to put patients first in everything we do. Every day, in every interaction, we strive to treat each individual as if he or she is a member of our own family. Our goal is best-in-class quality and service for you and your patients.
We’re glad you’re part of the Atrium Community. Our doors are always open to your questions and concerns. We hope you’ll find this directory a beneficial guide to hospital services and tools to market your practice.
All the best,
|Carol J. Turner
President and CEO
||Jeffrey K. Hoffman, MD
Chief Medical Officer
||Marquita Turner, RN, BSN, CEN, MBA
Chief Nursing Officer
Premier Health Services
Facility Locations and Maps
Introduction to Marketing
- Targeting the Right Audience
- Branding Your Practice
- Writing a Call to Action
- The Importance of Patient Service
- Print Ads
- Phone Books
- Radio/TV Ads
- Direct Mail
- Web Site
- Online Ads
- Online Listings and Ranking Services
- HealthGrades Patient Direct Connect
- Social Media
- Talking to Media
- Monthly Newspaper Articles
- Physician Video Series
- Atrium Speakers Bureau
Physician to Physician Marketing
Five C’s of Successful Medical Practice Marketing
Forms and Templates